ABOUT
Sustainability
A reusable product only counts if it actually gets reused. That’s the whole design brief.

The most sustainable reusable is the one you have with you.
We're big on sustainability and believe that the most sustainable product is the one you re-use. And because our products are high-grade silicone they're built to last; they're virtually break-proof. We've filled them with liquid and stuck them in the freezer, we've thrown them around the gym, and we've tested them in the microwave. They simply bounce back.
How we approach it
Design for carrying
If it folds down, it comes with you. If it comes with you, it replaces something disposable.
Built to keep
Food-grade silicone doesn’t crack, stain or hold smells the way plastic does. A product you keep for years beats one you replace every season.
Packaging we can defend
Our packaging is carton board with no plastic window, no moulded insert.
WHAT WE HAVEN’T SOLVED
We’re not going to pretend this is perfect.
Our products are made in China, which means they travel a long way before they reach you. Silicone is durable and inert but it isn’t widely recycled in the UK